In the past few years, there has been a significant surge in natural chemical-free products in almost all industries including — wellness, drinks, beverages, cosmetics, apparel, etc. But its highest growth was witnessed in the organic food segment. Today, people are strong believers in “we are what we eat”. They want to consume food wisely and go for naturally produced products that ensure overall nutrition to their body and soul. Also, the growing alacrity of saving the environment among people has given a much-needed boost for this industry to grow. Moreover, increased distribution channels, a rise in income levels of the people, and farmers’ massive adoption of organic farming are channelizing the growth of this industry for the future.

Going organic is synonymous with modern-day Indian living. While India has always had a rich legacy of healthy living influenced by Ayurveda, the pandemic once again accelerated the demand for organic foods and an exponential increase in organic consumers. Today, people are becoming more aware of what they consume than ever before. The science of ‘From Farm to the Table’ has become part and parcel of everyone’s lives.